Clearblue / a closer look
A growing family. A brand that belonged in the moment.
A partnership with Clearblue brought the brand into our seventh pregnancy announcement through thoughtful visuals and a story that was genuinely ours.
the story
For my seventh pregnancy, I partnered with Clearblue to create a pregnancy announcement video around one of our family’s biggest moments. The pregnancy test was naturally part of the story: the moment we learned our family was growing again. The content invited my audience into a personal milestone while giving the brand a meaningful role within it.
the creative approach
We built the video around the emotion of the announcement, rather than shaping the moment around an advertisement. Clearblue’s product belonged in the story because it was part of the experience being shared. High-quality 4K visuals gave the finished piece a polished feel, while the family’s emotion and personality remained at its center. The approach balanced production quality with the intimacy of a real motherhood moment.
your brand. a story of its own.
let’s create something that belongs.
From a thoughtful product introduction to an ongoing partnership, let’s talk about what would make the work meaningful for your brand.
let’s talk about your idea