Sky & Sol / a closer look
A recommendation that started in the car—and kept going.
A casual conversation about a mineral sunscreen connected with viewers, generated TikTok Shop orders, and became part of an ongoing brand relationship.
the story
I found a mineral sunscreen I genuinely enjoyed using and filmed a casual TikTok in my car to explain why. As a mom who pays attention to what I use on myself and my family, I had specific reasons for being interested in the formula. That gave the video a natural starting point: not a campaign slogan, but a product I wanted to talk about.
the creative approach
I focused on what had caught my attention about the formula and shared it in the same conversational way I would with a friend. The setting was simple, keeping the recommendation—not the production—at the center. The content connected product education with my own perspective, giving viewers context for deciding whether to explore it themselves.
your brand. a story of its own.
let’s create something that belongs.
From a thoughtful product introduction to an ongoing partnership, let’s talk about what would make the work meaningful for your brand.
let’s talk about your idea