Stone & Spear / a closer look
Making a new beauty brand worth stopping for.
A three-minute lipstick demonstration introduced an emerging tallow-based beauty brand through conversation, curiosity, and a closer look at the shades.
the story
Stone & Spear is an emerging beauty brand creating tallow-based cosmetics. I created a three-minute video with its lipstick samples, approaching them the same way I share a new discovery with my own community: with genuine interest and enough detail to be useful. Instead of compressing everything into a quick product mention, I gave viewers time to see the shades and understand what made the product different.
the creative approach
The product demonstration was the story. A conversational, organic-style format let me talk through the samples naturally while showing how they looked. The longer format made room for questions a short ad might leave unanswered. It was an introduction built around the product itself, rather than a heavily scripted sales pitch.
your brand. a story of its own.
let’s create something that belongs.
From a thoughtful product introduction to an ongoing partnership, let’s talk about what would make the work meaningful for your brand.
let’s talk about your idea